Our staff is comprised of riding enthusiasts. We are businessmen, too, and our philosophy is to guide you towards products that will function to your specific needs. If we try to upsell you something it is only to make you aware of a product or feature you might not have been informed of. We will never try to oversell you something.

We use the products we carry and can give you firsthand information on everything we carry. If we can't answer a question we will be glad to track the information down for you so that you can make an informed purchase decision. 

We have been a distributor since 1994.

In January, 1999 we added the capability to buy directly from us to make it easier for you to obtain products when a local dealer is not available or does not stock our products. We actively promote and advertise through magazines such as Cycle World, Motorcyclist, Rider, BMW Owners News, BMWRA On The Level, AMA, Battle2Win as well as our stocking dealers and wish to encourage your continued support of your local dealer.